Azerbaijan International Telecommunications, Innovations and High Technologies 2020 (2-4 December 2020)
Exhibitions occupy a special place in the marketing and communications strategy of any company. There is no other means of communication which can be approached so individually and nowhere else it is possible to provide face to face negotiation with customers, bringing into play all the five senses (sight, hearing, taste, touch and smell) to make them aware of their need for information or, in some cases, to satisfy an existing need for such information.
A specialized industrial exhibition is a place for bringing all its branches together and the opportunities offered opportunities are almost limitless. In any successful business getting in touch with customers is a key strategic factor in both international and local markets. Another advantage of taking part in an exhibition is that it affords an opportunity to maintain contacts with existing clients. Researches of the exhibitions prove that "exhibiting goods at a trade fair influences purchasing decisions six times more than any other method and people remember exhibitions longer than adverts".
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Among the advantages of taking part in an exhibition is that a company attracts attention to its goods - and not just the attention of the specific group of people visiting the exhibition, but also of the media and of the state structures. It also offers them quantitatively and qualitatively excellent contacts with the targeted group at a relatively low cost.
Application Deadline: 2-4 December 2020